Creative Control: the power to exercise the final authority over the planning and execution of an artistic medium, such as a film, commercial, a song, etc. We often think of produced shoots as having complete, immense creative control from the production and directing teams from start to finish of a campaign or project. However, here at Locomotive, we believe that when using found content in marketing and advertising campaigns, it in fact gives the team more creative control than that of a produced shoot. Not to mention it saves time, money and the environment.