“Nearly 30,000 new products are introduced each year, and 95% of them fail,” according to Harvard Business Professor, Clayton Christensen. Look at Apple. When they release a new product, they don’t focus on the specs of the new product. Instead, they focus on the emotion of how it will affect the people who purchase it and how it fits into their lives to make it more convenient. That being said, big companies like Apple can afford to make mistakes if their new product launches, whereas smaller startups do not have this luxury. That’s why it’s extremely important to take proper steps to hype up your product launch. There are a lot of ways to create buzzworthy talk about your new product but we’re only going to list a few of our top favorites.