Can you tell me 3 strengths of your brand? What about 3 weaknesses? If you hesitated, had to stop and think for an answer, and maybe found one minute later then you can benefit from SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This is a tool to analyze the aspects of your brand to help it improve, grow, rinse, and repeat. Some benefits of conducting a SWOT analysis are: