will it resonate with your audience, it will increase their trust in you if done correctly. UGC campaigns require careful planning. Each piece of content must be curated before it is licensed. Let’s say you’re getting ready to plan your first UGC campaign. You’ve finally gotten the C-levels on board and are ready to start. Now what?

1.     First, research is key. You must find out who your customers are and what makes them tick if you don’t already know this. this way you can tailor your content to what will strike a chord with them. Will they enjoy seeing something that will tug on their heartstrings? What about something funny?