With the rise of A.I. communication styles from brand to consumer are evolving. We’ve all been on the line with a Chatbot at one time or another and this is exactly what conversational marketing is all about. Conversational marketing is a type of marketing that engages customers in real-time conversations with a two-way communication channel. It makes sense to think that speaking with customers and not at them is a more effective way to gain new leads. This style of communication has been leading to improved results in conversion rates because it helps humanize the customer experience. Among these, there are other benefits as well, such as:

1.     Increased engagement