With the rise of A.I. communication styles from brand to consumer are evolving. We’ve all been on the line with a Chatbot at one time or another and this is exactly what conversational marketing is all about. Conversational marketing is a type of marketing that engages customers in real-time conversations with a two-way communication channel. It makes sense to think that speaking with customers and not at them is a more effective way to gain new leads. This style of communication has been leading to improved results in conversion rates because it helps humanize the customer experience. Among these, there are other benefits as well, such as:
1. Increased engagement
2. Higher conversions
3. Shortened sales cycle
4. Better maintenance of customer-to-brand relationships
5. Faster response times
6. More positive experience for the consumer
7. Gain valuable insights into your audience
Conversational marketing is a part of the inbound marketing strategy and Chatbots are one of the best ways to get started. They allow your customers to engage with the brand 24/7 and can augment the off hours of your team. It can help your customers get answers with FAQs. It can help promote events, products, and content. They can schedule meetings and get feedback from customers. It’s important to make sure that customers have the option to speak with a representative though, so make sure this is an option in one method or another. While conversational marketing isn’t a new concept, the use of technology to improve it is. Now that we can have more direct two-way conversations with our audience, we can speak with them instead of at them, on their terms. What better way to gain a person’s trust and create better brand-to-consumer relationships?
