We all know that word of mouth marketing is the best type of marketing. So, how does a brand increase its brand advocacy among its loyal audience? Well, it all starts with making sure that your audience and employees are happy. People who enjoy working for you will speak highly about your brand. The same goes for your audience. They can do so through reviews, word of mouth, social media, blogs, etc. UGC is a BIG component here and it’s what we specialize in. Organic brand advocacy is unparalleled. It has a farther reach and it is trusted far more. There are a couple of other things that your brand can do to increase its brand advocacy.