As we’ve been talking about emotional advertising, the other side of that coin is unemotional advertising based on reasoning and logic. This rational advertising relies on data, facts, and proof. These advertisements focus on the functional needs of the audience and what they gain by purchasing them. There are a couple of standard ways to appeal to logic.

1.     Better Quality of Life: this is typically seen in the medical field or health and fitness industries. Pain-free living, healthier body, and mind, etc.