If you’re in any industry we probably don’t have to tell you what a lead magnet is. They’re a great way to offer some value for potential customers in exchange for their email. This helps you grow your database and your business. There are a few ways to go about creating a lead magnet for your brand that include eBooks, whiteboards, coupon codes, case studies, cheat sheets and/or newsletters. It’s important that your lead magnets do a few things in order to attract your audience. Here are some ways to create a killer lead magnet that people won't be able to resist.