We assume that your brand wants to reach every consumer that it can! If this is true, then your business must adopt a mindset that has the mobile experience in the forefront. In our previous article we talked about how different generations require different marketing techniques. Many of these reasons are due to technological preferences across generations. According to the HubSpot State of U.S. Consumer Trends, 56% of people surveyed stated that they use their mobile phones for searches and 44% of those people discover new products through these mobile searches. You’re probably reading this article on your phone right now aren’t you? It’s important that whatever your brand is putting out there not only looks great on desktop format but also on a smartphone. The more user-friendly things are the more likely they are to stay and discover what your brand has to offer them. It should be noted that mobile optimization and mobile friendly are not the same. Mobile friendly will display on smaller screens but mobile optimization will actually reformat itself for a mobile device. Websites should not only be clean but simple to navigate as well. Improving your brands mobile optimization of its website, newsletters, etc. will get you higher search engine rankings, increased positive audience experiences and in turn, more business.
