“100% of organizations will be using AI by 2025,” Forrester estimates. One of the benefits of AI is that it can hopefully contain less bias than humans and none at all if programmed correctly. However, it will depend on who programs the machine learning. Humans are the ones who choose what data that the algorithms use and how the results are applied. It will require many tests from many different individuals in order to avoid unconscious biases. But what are some proper steps that programmers can take to avoid these biases? First, educate all staff on responsible AI. Second, let your audience know what you’re doing and be transparent with how your AI algorithms work to make predictions. Lastly, have a team on deck to do damage control if your audience feels that they have been unjustly treated due to AI bias
AI Ethics
Artificial intelligence has been a hot button topic for a while now. We’ve written a few articles on it and where we think it’s going. We can tell you that our inboxes are flooded with blogs and news on the topic every day to the point it’s getting a little annoying. That being said, we don’t think AI is going anywhere. In fact, it’s probably just getting started. While we hope it doesn’t take jobs and is used as an added tool in the arsenal for employees, we can’t say for sure how it will pan out. One area of interest when discussing AI is the ethics.
How AI Will Affect SEO
AI seems a bit scary but it will come with some benefits and trust us when we say it will come. People are already utilizing artificial intelligence in advertising and marketing. It’s pretty much inevitable that it will become part of our daily lives in the not so distant future. So, with that, how will it affect SEO? This is what we found.
AI in Advertising
A.I. is all the fuss right now in the advertising community. It’s got a lot of people up in arms who are against it and those who are pro artificial intelligence for advertising, are shouting to the rooftops why it’s a good thing. As with most things, there are positive and negative aspects to this topic. So, in order to understand this more we took a deep dive into Artificial Intelligence in advertising. It seems there are a lot of benefits to using AI in advertising but with even more drawbacks. In this article we won’t take a stance on it just yet. We feel there is much more research to be done in order to completely understand how AI will affect the industry. However, we want to leave you with a pros and cons list so that you can start to make your own viewpoint.
Artificial Intelligence & Marketing
Well everyone, it seems that the future is here. No flying cars just yet but that doesn’t change the fact that artificial intelligence has now become a part of marketing. Strange times we live in, now right?! Seriously though, AI is becoming more important for the improvement of marketing and real-time engagement. Think about the chat box that helps you when you have a question on a website. This is AI but this isn’t all it’s doing now.
