Well everyone, it seems that the future is here. No flying cars just yet but that doesn’t change the fact that artificial intelligence has now become a part of marketing. Strange times we live in, now right?! Seriously though, AI is becoming more important for the improvement of marketing and real-time engagement. Think about the chat box that helps you when you have a question on a website. This is AI but this isn’t all it’s doing now. Now it’s helping brands predict future behavior. But how does it do that. Well, AI creates real time models by using algorithms from reading data on recent trends on the internet. It also helps predict patterns this way through huge amounts of data to see consumer behaviors as well as their interests. It does so with a data analytics system that operates in real-time as well. Blowing our minds over here! This brings us to the last point of pattern recognition. It uses the data about demographics, browsing behaviors and purchases. It can group people into segments that tend to have similar behaviors.
To be honest AI sounds scary. We all go to that place in Terminator where the machines have taken over but once you begin to understand the benefits and how it truly works it seems a whole lot less scary. We found this information to be very useful and are intrigued on how it can propel the marketing industry in the future. To read more on how AI is changing the industry check out this Quantcast blog that dives a little deeper than we did.
