While writing our blog about Google’s announcement of their 3rd party cookie phase out the term contextual advertising came up as a possible solution. We found this topic worth digging into a little. Contextual ads are placed on web pages based on the content of those pages. For example, if you’re reading an article on Yosemite an ad for hiking boots may pop up. This keeps the user’s data privacy in tact while still getting the right information in front of the right audience.