Oral and visual storytelling has been around since the age of the caveman. Around 200BC, written stories began in the era of Shakespeare. This style of written and oral storytelling continued until our digital age when television was born in 1939. Storytelling is definitely an art that will engage consumers, evoke emotional responses and help people remember your brand. Some are great storytellers and others, well, are not so great. The good news is that it is a skill set that can be learned, practiced and improved upon. Good storytelling is about making an emotionally compelling and memorable narrative that ties facts together in an interesting way. And boy do people love to be told a good story! Here are some of our tips to becoming a better storyteller.