Paying for your advertisements only when their clicked on seems like a pretty good deal right? You don’t have to pay someone unless people actually view and click on it. Although it seems like a good deal, there are now bots on the web to consider. If these bots are clicking on your ads then you end up paying for clicks that aren’t real people. Aka. No real views. Basically, you’re wasting your money if “click fraud” happens to you! 36% of display ads are fraudulent clicks (Lunio, 2021).