We’ve written about bridging the trust gap between consumers and brands previously. However, another way to strengthen trust in this way is through ethical advertising. The Institute for Advertising Ethics was established to ensure that brands are advertising in a truthful, fair and equitable way. We’re pretty certain that if you’re an advertising agency you already know this, but even though this organization exists to keep brands and agencies in check, it’s interesting to note that when creating advertisements, “most professionals are only influenced by legal considerations; ethics exerts a relatively minor role,” according to a research study.