“Organizations that leverage consumer behavior data to generate insight outperform their competitors but 85% in sales growth,” according to Microsoft. Demographics are important for marketing efforts but it won’t be enough to fulfill your business model goals. This is where behavioral marketing can come into play, as well as psychographics. We’ll talk about the latter in tomorrow’s blog. Today, we are focused on behavioral marketing alone. So, what is behavioral marketing? Let’s define it as the method of using behaviors, interests, intentions, locations, etc. to target audiences. Although it may seem similar to psychographics, the difference lies in that this reveals consumer’s beliefs, values and goals to understand purchasing habits. Behavioral marketing is important to helping your brand tailor ads, attract more leads, increase sales and strengthen bonds with your customers. However, that being said, it’s not enough to just understand your audience because they may not all have the same behaviors within their demographics. This is where segmentation comes into play. Some common segmentations are purchasing behavior, engagement levels,