Digital privacy has been a hot button topic for a while now since third party cookies were removed from Google. Digital privacy is not only important for individuals, it’s important for brands as well. Every action that we take is tracked. We all leave a digital footprint that can identify us. It’s for this reason that it can be easily stolen. That being said, one of the most important reasons that brands must protect their data is because they collect multitudes of data on every customer they have.