Color psychology is the study of how certain colors impact human behavior. Otherwise known as color theory, colors impact each individual differently based on preference and cultural background. Today, color psychology is used mostly in advertising. Some brands have even gone as far as trademarking a specific color that is associated with their business. Colors are chosen very carefully in advertising because of the associations that our brains make with them. Let’s look at the basic colors and see how they invoke certain associations.
Psychology of Advertising
Don’t Sweat the Technique: Common Visual Advertising Techniques
Chances are that if you’re in the ad industry, you went to college for it. However, some people landed in this industry who didn’t perhaps major in that field of study, say communications for example. For those of you who are familiar with advertising techniques and have studied this area of expertise or been the industry for as long as you can remember, then this article really isn’t for you. It will cover basic, common visual advertising techniques that are used. Some you may know and some may be new to you. We’ve talked about emotional advertising in one of our past articles but there are so many, many more. This list is in no particular order and does not include the entirety of ad techniques.
