We’ve written articles on pay-per-click advertising but we wanted to know how search advertising works on a deeper level so we did a dive. First, let’s define search advertising. We all search for things every day on Google. Do you know those sponsored ads that are placed at the top of your search results? Those are search ads. All search engines offer search advertising for advertisers. You’re probably wondering, “What other search engines are there besides Google?” Well, there are a few other than Google but they take the number one spot with 77.43% of the market. After that you have something called Baidu at 8.13%, Microsoft Bing with 7.31%, Yahoo with 5.6%, and lastly, Ask at a whopping 0.13%. As you can see they really dominate the market. So, how do these ads work?