News spreads fast nowadays in the digital world we live in. Before the internet, the press release was used to reach a wider audience through sending them directly to journalist. The journalist would then publish in their newspapers to reach a large audience, but only if they deemed the releases to substantial enough to send out. With social media today, it doesn’t matter if anyone thinks your press release is subpar, it’s going to go out anyway. It has become a way for companies to reach their audience directly without the middle man so it’s important for brands to know how to use them strategically to benefit their marketing tools. There are some key elements to your release that you want to make sure you have as well as sending to the proper places. Aside from this you need to know why you’re creating it. Let’s start with that.