Did you know that 40% of Gen Z use social media for search rather than a search engine, according to research done by Google? So, when a group of Gen Z’ers are looking for a local restaurant they just hop on Instagram or TikTok to see what content has been shared locally by other people. This can be done through geotagging or hashtags, where users can now search for location & hashtags as well as general keywords. And now with the ecommerce shopping that is available through social media, it’s making it the best way for people to discover new products/services that they find valuable to fit their tastes.
Not So Social, Social Media: Pay to Play is Coming
The blue check verification has been like the pot of gold at the end of the rainbow. Everyone wants to get their hands on it, but not everyone can get it. The point of having this is so that your account is less likely to be hacked or copied. And… if you’re a business or content creator can also be seen as a status symbol. This is good for those with larger followings but doesn’t really matter for the lay person who uses social media to connect with friends and family.
