If you’re in the business industry we’re sure you’ve heard of customer acquisition but just in case you might be a newer start up let us clarify it for you. It is the process of finding and guiding customer to buy from your business in a way that is measurable and repeatable. This happens in 6 stages: awareness, interest, consideration, intent, evaluation and finally purchase. Awareness and interest fall under the umbrella of leads. Consideration, intent and evaluation fall under prospect. Those who purchase are then your customers.