customer retention

Ways to Collect Customer Feedback

Customer feedback is one of the most useful tools for a brand to improve areas of dissatisfaction if there are any. Not only that, it can help you get to know your audience better and you can see what your brand is doing right too. It can strengthen your brand reputation as one who cares about its audience and sees them as more than just a paycheck. Here are a few of our top choices for collecting customer feedback.

1.     Surveys with incentives: these are a great tool and entice people to take them to receive something in return for their time.  

Customer Retention Strategies

Almost 65% of a business comes from repeat customers. That’s a big chunk of revenue. It’s also cheaper to retain customers than it is to get new ones. Customer satisfaction is greatly linked to retention numbers but there are some strategies to consider on top of this.

Customer Acquisition Guide

If you’re in the business industry we’re sure you’ve heard of customer acquisition but just in case you might be a newer start up let us clarify it for you. It is the process of finding and guiding customer to buy from your business in a way that is measurable and repeatable. This happens in 6 stages: awareness, interest, consideration, intent, evaluation and finally purchase. Awareness and interest fall under the umbrella of leads. Consideration, intent and evaluation fall under prospect. Those who purchase are then your customers.