The devil is in the details…. That’s exactly what technical marketing is all about. It focuses on the specifications features of a product and/or service. It comes in useful for a number of industries but especially software, manufacturing, healthcare, and electronics. They can be marketing efforts in the way of instruction manuals, help articles, user manuals, etc. Technical marketing appeals to new customers who may not know about a certain product or service that you offer. Typically, advertising stays away from being overly explicit to appeal to people but technical marketing is the opposite so people will become interested and develop and interest in the product.