We’ve talked about good storytelling in past articles but what is data storytelling? Well, it’s just what it sounds like. It’s the usage of contextualized data collected by a business to craft a story that will be presented to your audience. They typically use infographics, visualizations, interactive maps, and articles. Just like any style of storytelling, data storytelling relies on engaging and informative narratives that can take very complex information and put it into laymen’s terms for the public. This is one of the benefits of data storytelling along with the ability to help brands understand their data and make good decisions going forward. Here are a few other reasons why data storytelling could be right for your business.