Who’s ready for some changes? We know we are and Gen Z is proving to be new type of market when it comes to the advertising world. They are like no other that came before them. Let’s talk about the biggest difference between Gen X, Millennials and Gen Z. Millennials remember a time before social media whereas Gen Z does not know a world without it. Even more, their Gen X counterparts grew up on MTV with zero social media. I don’t think it really comes as a surprise that Gen Z is a unique group who can’t imagine a world without tech.