Let’s be honest, epic fails are only funny when no one gets hurt and in the advertising business, if your ad campaign flops, your brand suffers. There’s definitely no single recipe for an ad campaign to succeed there are some top reasons that it won’t. Don’t fall victim to an ad that falls short of the mark. Do the research and understand what to do and especially what not to do. Here are our top reasons that we believe some ad campaigns fail epically. While, this list is nowhere near exhaustive, it’s a place to start.