“93% of marketing professionals use influencer marketing to increase brand awareness, build trust, reach their target audience, drive conversions, and connect to a wider market” (Influencer Marketing Hub). We know we work with content creators every day as well as influencers. Brands using real people to get their name out there to the right audience are really on to something. We may be biased since we know the power of UGC ad campaigns firsthand, but we want to chat a little about the importance of creating a relationship with creators that will last a long time.