Carbon accounting has become an important aspect of businesses attempting to reduce their carbon footprint and have more ethical values. Consumers want greener brands that they can support while still being able to sleep at night. A lot of people have refused to back brands that aren’t nowadays. We completely support this and realize that carbon accounting is crucial for brands. And no, not just so your audience will like you, so corporations are helping do their part to make the planet a better place. So, how does carbon accounting work?