Americans feel terribly about the state of the economy right now. We can’t say we disagree. Just this week we wrote an article on holiday consumer spending trends during times of financial distress this season. Advertising agencies and brands are not immune to the economic hardships that we are all currently facing. Everyone is navigating budget cuts for advertising spend. This is yet another reason how found content in your marketing and advertising strategies can help recession proof your brand’s budget this year. The cost effectiveness of UGC makes for a good plan to combat these budget cuts and rising cost of production.
Top Reasons to Adopt UGC Into Your Advertising Strategy
It’s no secret that we love user generated content pieces. We’ll scream it to the mountain tops and swear by its effectiveness. We’ve written articles on the cost effectiveness of UGC, building brand trust with UGC and overall UGC statistics for making our case. But…just in case you aren’t sold yet, we’ve decided to put a list together to show you just why you should incorporate it into your advertising if you haven’t already.
1. Increased customer engagement. People are more likely to share content created with UGC. Millennials share more UGC as well. There is a “28% increased engagement rate when UGC and product videos merge” (Comscore).
2. Brands are focusing on UGC. 16% of brands have an effective UGC marketing strategy already and 86% of companies understand the importance of it according to an article in Taggbox.
3. Increases return visitors. Digital Information World Brands claims that brands featuring UGC on their sites have a 20% return rate.
4. High impact. People spend more time watching UGC than produced content and it has a higher impact on the viewers.
Do you believe us now? We hope we’ve made you a believer as we fully trust what UGC has to offer in the advertising space. Contact us now for your consultation to get started!
