June is Alzheimer’s & Brain Awareness Month. This is a little off topic from advertising but we thought it an interesting one since our founder’s wife, Natalie, has been a professional fighter for over 7 years in combat sports. Natalie has been part of a study with other combat athletes as well as football players called, Fighting for Brain Health, conducted by the Cleveland Clinic. She travels there every few years for a series of tests consisting of an MRI, a series of memory tests and a series of balance tests. It is to help identify changes to the brain from repeated trauma. Organizations, such as the UFC are donating millions to this cause in order to better understand the effects of fighting long term. This month wearing the color purple on June 21st is one way to support of this cause. Other ways would be to visit loved ones who may be fighting this disease, donate to organizations and/or educate others.
