We recently did an article on The Power of Email Marketing. We thought it only fitting to follow up with some recent statistics for 2022 to back it up. We like to talk the talk and walk the walk. Here is a list of some of what we consider to be most important.
Email Marketing: Avoiding the Spam Folder
Spam filters are a great invention! It saves you from looking at unwanted emails constantly. However, as a brand or business owner, it can be a tough challenge to bypass in order to make sure your newsletters and other forms of email marketing are getting through. Spam filters work by using certain methods to identify potential red flags, such as checking the IP address against a black list of known spammers, deceptive subject lines and content within the email. These are all good things but when it comes to your marketing campaigns not so much. So, what are some solid ways to keep your emails out of the spam folders? Here are some of our tips.
Avoid spam triggers by:
Always using an unsubscribe button
Avoiding subject lines with all caps or exclamation points
Staying away from attachments
Adding too many images
Proof read people! Phishing emails tend to be laden with grammatical errors and can send your email to the spam folder if it contains to many typos.
Always get permission. This one goes without saying but let us reiterate. Make sure that your newsletter email list is full of people who have consented to receive them.
Email your subscribers regularly. This will help the spam checker to weed you out as a real person and not spam since your regularly sending emails to their addresses.
Whitelist your emails. All this means is that your recipients will add your email address to their contact list. Then, the spam checker will tell your emails to go into their inbox instead of the graveyard.
Use spam checkers. This system helps assist you in checking your emails for potential spam-like content. GlockApps and Mailmeteor are two great systems.
We hope this helps you on your email marketing journey. “41.5% of brands state that email marketing is critical to business success,” according to Litmus and we couldn’t agree more. Here at Locomotive we are always looking for more ways to improve our marketing and grateful to share our findings.
