Did video really kill the radio star? Is radio advertising still an effective tool with all of the streaming services, social media platforms, and podcasts available now? Let’s take a look at some stats first. “The average American listens to 1 hour and 39 minutes of radio daily,” according to research done by online Market Splash. That’s a surprising number but it demonstrates that people are still listening to the radio. There are some pros and cons, as with anything, to using radio advertising.