When I searched for the first Black American magazine, Ebony came up. This is the first POC magazine in the United States that achieved national publication. However, The Colored American Magazine was the true first monthly publication in the U.S. and it built the market for future magazines, like Ebony. it was created in May of 1900 and ran until November of 1909 out of Boston. It
Brief History of Advertising
It all started with newspaper. Someone wanted to place an ad in the paper so they reached out to an agent who represented newspapers. They compiled lists of papers and placed ads in them on behalf of brands who wanted to advertise. Newspapers would negotiate with the agent who would get on the list. The agent also contracted with the newspaper for large amounts of space at discounted rates. They would then resell these spaces to advertisers at a marked-up rate….
