Coming up with your brand image takes a lot of thought effort and time as we’re sure you know since you did that when you started your company. However, a brand refresh can be just the thing you need to spice up your business if you’ve fallen stagnant instead of a full overhaul. A good refresh is sometimes necessary if your brand has become a little outdated and we all know that keeping up with pop culture in this day in age is crucial to success. This can be anything from a new logo to new a color scheme but no matter what you do there are a couple of elements that a successful brand refresh.