Coming up with your brand image takes a lot of thought effort and time as we’re sure you know since you did that when you started your company. However, a brand refresh can be just the thing you need to spice up your business if you’ve fallen stagnant instead of a full overhaul. A good refresh is sometimes necessary if your brand has become a little outdated and we all know that keeping up with pop culture in this day in age is crucial to success. This can be anything from a new logo to new a color scheme but no matter what you do there are a couple of elements that a successful brand refresh.
1. Refined brand story: This gives your brand a humanized feel. It must be a clear and concise narrative that is compelling. When people feel they can connect to your brand on a human level, they’re more likely to buy into it.
2. Stay connected with pop culture: This gives your brand credibility with the masses and can show why your brand was great to begin with.
3. Know your audience: This one should be a no-brainer but we can’t emphasize enough the importance of this one. Customer insight will help elevate your refresh by addressing their serious issues with your brand. This can be done in a variety of ways, such as interviews, reviews, blogs, articles, etc.
These things have to be kept in mind when conducting a brand refresh, but you’re probably asking yourself what actions you can take to conduct a refresh in general. Here are some of our top tips on things you can do for a simple, fresh look.
1. Update your color palette: A new color palette can bring up new emotions for people. Make sure that if you do this, it is across all platforms. Consistency is key.
2. Update your logo: A new logo can strike up new buzz for your brand. This goes hand in hand with a new color palette. They can both be easily done in synchronicity.
3. Launch a new product: A new product can also generate new press for your brand. Something new, something different that catches people’s attention.
4. Update your customer promise: What is your promise to your audience? Can it be better? How? Challenge what you have already and modernize it.
5. Website redesign: This can also go well with a new logo and color scheme. If you’ve changed those, chances are you’ll need to update your website anyhow.
Spring is a good time for some brand spring cleaning. It’s a perfect time to assess whether or not you need a fresh look. Are things slowing down at the company or do you feel like you’re losing touch with your audience? If the answer to either of these questions is yes, it might be time for a fresh look. A successful refresh will help your brand better relate to your audience, retain the attention of an ever-shifting market, and best reflect your current mission and offers.
