Trends come and go but good advertising lasts forever. We read a great article yesterday on the benefits of standing out from the crowd in the ad business or any business. We couldn’t agree more that it’s easy to go with the flow and just be like everyone else. The hard thing to do is be different and creativity should be wary of consensus. So, as humans how do we step into our uniqueness and let that shine through in a world that attempts to stifle it? Here are some steps you can take to embrace your one-of-a-kind self.
Digital Age: Effects on Creativity
We heard someone say the other day that their friends’ children were told to go play outside. They then saw the kids have absolutely no idea what to do when technology wasn’t present. They sat there. Doing nothing. Kicking rocks around. This made us start to think about what it was like for our generation growing up without IT. We had to get creative and think of things to do. We made up games, we hunted for critters, we rode bikes or other fun things with wheels. We then started to think, “what if this digital age is going to negatively affect creativity for that younger generation when they enter the work force.”
Creativity: Different Types of Research Design
In our creativity research, we’ve learned that deliberate and cognitive are types of creativity. Creativity is not limited to the artsy types who are spontaneous and emotional. This style of creativity will require research. Think of Thomas Edison or Albert Einstein. They were creative leaders who were highly deliberate and cognitively creative with their scientific innovative efforts. This is where research design comes into play with creativity. Research design refers to the overall strategy that will be used to integrate the different parts of a study in a coherent and logical way. It’s a blueprint of how you will collect data, measure it and analyze. It allows you to test a hypothesis. It’s important that your research be conducted in a way that is neutral, reliable, validified and generalized. If you’ve ever taken a science class in college, you’ve probably written a research paper or read plenty of them. T
Psychology of Creativity
Neurology is intertwined with creativity and how it works within the brain. There is research to show that those who are creative use the three brain systems of neural networks: the default/imagination network, the salience network and the executive network. The salience network is a large-scale neuro network located deep within the brain. It is in charge of complex functions, such as social behavior, communication and self-awareness. This system plays a role in motivation and readiness to act to stimuli. The default mode is one that works when we are in our resting state.
Creative Leadership: Characteristics
Creative leadership is often complimented by cognitive leadership. Now that we know that there are different types of creativity, we can see how this might be so. According to a scientific article, A Propulsion Model of Creative Leadership, there are eight different types of creative leadership. These are all broken down into categories. 1. Leadership that accepts current paradigms and attempt to extend. 2. Those that reject current paradigms and attempt to replace them and 3. Those that integrate existing paradigms to create new ones. This is interesting, but we won’t divulge too much as this can be a whole other article all together. No matter which creative style a creative leader has, their ability to solve problems with divergent thinking and cooperative encouragement remains the same.
Feel Good Friday: Creative Thinking Skills
Creativity is an interesting and somewhat uncharted topic. Where does it come from exactly? Are we born with our creative skills or can we learn them? Last week we wrote a little about the different types of creativity, so now let’s dive into some of the skills that creative thinkers’ user to problem solve. Creative thinking is defined as coming up with innovative, unique solutions to problems but what are some of the ways that creative thinkers can discover these answers.
Feel Good Friday: Types of Creativity
We work with so many creative people in our industry and each one is unique in their very own way. Content creators, creative directors. You name it, we’ve worked alongside them to help make the best UGC campaigns possible. We’ve always been under the impression that you are either creative or you’re just not but apparently, and surprising, this is not the case. There are four different types of creativity, according to neuroscienctists. Did you know this? That means we’re all creatives in one way or another. The four ways of creativity are deliberate & cognitive, deliberate & emotional, spontaneous & cognitive and spontaneous & emotional. Let’s dive in to each type.
Feel Good Friday: Sparking Creative Inspiration
It’s time to spice things up again here at Locomotive. Every Friday for the next few weeks (maybe months) we will be focusing on topics that will inspire you. Today, our first topic will be ways to spark inspiration for all our creatives out there. Let’s face it, we all suffer from lack of inspiration here and there so it’s always nice to have something you can fall back on when these creative blocks hit and the deadlines are creeping in. What in the world is inspiration anyhow? Let’s define it. It has been defined by psychologists as a motivation from external sources that cause someone to have an idea and/or creatively produce something. We’ve done some digging on ways to spark creativity when you’re in a rut.
