“44% of content creators say their creator business is their family’s primary source of income,” according to The Tilt, but only “12% of those full-time creators make more than $50K in annual income” (Linktree). If you do the math here that’s not a whole lot of rich and famous for these people. Well, maybe a little bit of famous, minus the rich. Depending on where you live, $50,000 isn’t a whole lot for one person to make annually, especially if they have families to support.
Gun Violence Awareness Month 2023
Here are some shocking statistics to get you thinking (NY State Division of Criminal Justice):
· Every day more than 100 Americans are shot and killed in the U.S.
· Access to a gun in a domestic violence situation makes it 5x more likely that the woman be killed
· Access to a gun triples the risk of death by suicide
Decision Making in Business
We’ve all had to make tough decisions in life at one time or another. Whether it be in our professional or personal lives, the process is always the same. It always involves identifying the goal, collecting all the relevant information and finally, weighing out the options to make the best choice. The benefit to making sound decisions is that they will stand the test of time, they weigh out all possible outcomes, they can eliminate conflicts of interest, it creates less second-guessing and provides somewhat of a roadmap. There are so many types of decision-making models out there. Ethical, formal, 5/6/7/8 step processes, analytical hierarchy process, rational, managerial, etc. The list goes on and on. Your goal can help determine your process. Let’s just look at the 8-step decision making process as an example.
What’s the Difference Between UGC and Stock Footage?
At this point we should all know what user-generated content is but for those of you that may not… UGC is any content created by consumers and brand advocates in a natural and organic way that typically has nothing to do with the brand in particular. It can be video, photos, music, art, and even blogs. The benefits of using UGC in advertising is paramount and extremely effective in creating emotional connections with brand audiences. It creates trust through transparency.
Digital Brand Protection
We’ve written articles on brand reputation in the past and how important it is to success. That being said, the digital space can ruin it in mere seconds. So, how do brands go about protecting their name on the internet? Well, there are so many variables to be considered, such as reviews, cyberattack, etc. but the short answer is digital brand protection. It is simply defined as the efforts of a brand to protect its intellectual properties, such as name, logo and any content related to the brand online, although it is much more complicated than it sounds. Here are some things that a brand will have to look out for when protecting their IP’s online:
Economic Trends
Yesterday we wrote an article on the economic cycles, so what is the difference between that and an economic trend? A trend is the direction that the market is moving over time. The cycle, as we learned yesterday, is the different periods that the economy goes through. Economic trends show you what part of the economic cycle we are moving towards. Trends can go up, down or sideways. Upward is how it sounds, and wages are rising. Downward means that the economy is shrinking and unemployment is rising. Sideways just means it’s a steady economy. There are some indicators to look at in the market to see what trend may be occurring, such as gross domestic product, unemployment and consumer confidence. Others include:
Adaptive Leadership
Think about the two words here. Adaptive: the ability to make suitable requirements or conditions; adjust or modify fittingly. Leadership: person who guides or directs a group. Put these two together. Someone who guides others through their ability to adjust or modify fittingly to the situations. Why is this important? Businesses are constantly changing with their respective fields so it’s vital to have leaders that can do the same. They should also be able to somewhat predict challenges that may arise, what risks are worth taking and they are open to constructive feedback. Adaptive leaders embody the 4 A’s:
Jewish Heritage Month
Advertising for Good
We recently read the Adage article on how advertising companies can help with promoting activism. Aka. Advertising for good. It made us think of some of the campaigns we’ve been a part of, one of which was very recent for help during Natural Disasters. Over the span of our time here at Locomotive, we’ve managed to be part of campaigns that really bring out the best in all of us. Our recent work with Home Depot for disaster relief is one we’re very proud of but it’s not just limited to this one campaign. We’ve done campaigns the spotlight human kindness. And one for Comcast called, “Lift Zones,”
Types of UGC
While our company deals a lot with still and video content, there are many types of user generated content out there. UGC or UCC can be defined as any form of content created by a user that is organic, original and published somewhere online. It comes in many forms and it can come from anyone: customers, loyalists, employees, creators and/or just regular people with a social media account. Here are the types of UGC out there:
What’s Is It Like Working in the Found Content Space
We love our employees! Each of their unique skillsets and personalities bring something special to the table for each project we do. Working in found content can be a tricky place at times but the rewards it reaps are high, especially since we have the best team available in our field. What better way to explain what it’s like to work in found content than interviewing one of our very own employees? For personal privacy purposes, the name of individual(s) interviewed will be left out due to their allowance to work on other projects. Although we sadly regret not being able to praise their name to the mountain tops, we completely understand that this is their preference and we respect that.
Competitive Analysis
Friday Feature
This is our first Friday content creator feature. We thought it about time to switch it up a bit from our Friday fun favorite campaigns. If you loved it, don’t worry. It’s not gone. Just taking a break for a while. This week’s creator shout out goes to Vibe Salon in Atlanta. We recently worked with them on one of our campaigns helping source content for an Oreo spot. If you live in the Atlanta area you should check them out! It was a pleasure working with them and it seems they do amazing things with hair! Have a great weekend all!
Topical Content
There are so many types of content out there nowadays so, what in the world is topical content? Topical content is relevant to current events or timely topics. Think about things that are currently trending. Writing, vlogging, news stories, videos or even advertisements can be done on trending topics. These would all be considered topical content pieces since they focus on current news/trends. So, let’s talk about some of the advantages and disadvantages of writing topical content.
Labor Day 2022
Every year, the first Monday in September is set aside as an annual celebration of the social and economic achievements of American workers. Today we take a pause from our regular broadcast blog to talk about Labor Day: its history, its founders, etc. it has been recognized long before it became an official holiday on February 21st 1887 by the state of Oregon.
Anniversario di Quattro Anni
Advertising Predictions 2022
2021 was a great rebound year for advertising after the catastrophic one that preceded. Now that some of the dust has settled, we’ve been seeing inflation; interest rates increasing at sizable rates and stocks dropping significantly. A recession is now predicted and feared to be here sooner than later. But what does that mean for the advertising industry?
Memorial Day 2022
The Importance of Customer Satisfaction
Statistics show that 59% of customers will leave a company after several poor experiences and 17% after just one according to PwC. I know I have done this and you’re probably saying to yourself right now that you have too. The top reasons for customer dissatisfaction are quality issues, pricing problems, poor customer service, failure to meet implied expectations and usability complications. Don’t be that person. Listen to your customer’s wants and needs.
Ways to Foster Employee Trust in the Workplace
Oxytocin is called the “love” hormone released into the bloodstream that produces a euphoric feeling. It happens after we exercise, listen to music and embrace another human being in some way. A study done by Harvard Business Review demonstrated that acts done in order to produce trust from person to person, oxytocin is also released. This feel good hormone aids the process of trust within our bodies. It makes us feel good when we can trust someone.
