We recently read the Adage article on how advertising companies can help with promoting activism. Aka. Advertising for good. It made us think of some of the campaigns we’ve been a part of, one of which was very recent for help during Natural Disasters. Over the span of our time here at Locomotive, we’ve managed to be part of campaigns that really bring out the best in all of us. Our recent work with Home Depot for disaster relief is one we’re very proud of but it’s not just limited to this one campaign. We’ve done campaigns the spotlight human kindness. And one for Comcast called, “Lift Zones,” where they gave free internet in underprivileged schools so kids would have access. Even small acts of neighborliness were touted in a Ritz commercial we helped source user-generated content for. We’re not trying to toot our own horn here or anything it was just eye opening to read this article and realize that we’ve been part of some really great campaigns that advertise for GOOD. Here at Locomotive we’re proud to say that we are able to contribute to causes that are for the greater good of the world. Now, more than ever, it’s important to the consumers that brands are socioeconomically aware and give back somehow. They won’t support brands that don’t and that’s the bottom line now. Most of all, brands should be doing this not to only appease their audience but to do something better for the world. Leave it better than when we came into it!
