One of advertisings biggest challenges today is to market across multiple platforms. Multi-channel and omnichannel are similar but not interchangeable. Multi-channel marketing is the distribution of content and ads across multiple channels. Omnichannel marketing means that the customer journey will span multiple channels online and off. This omnichannel marketing could be in the form of websites, text, email, social media, and apps to name a few. According to a study done by Harvard Business Reviewdone on 46,000 shoppers, they concluded that, “73% of them used multiple channels through their shopping journey.” This approach is important to creating a seamless and positive customer experience.