It seems to be an ongoing trend that we keep finding in all of our advertising research lately here at Locomotive. Consumer mindsets are shifting as a result of the pandemic. People want authenticity. They want transparency. They want brands that care about the environment and social economic issues. And… they want brands that care about health and wellness, not only for their customers but for their staff. This shouldn’t come as a surprise since we all faced a major health crisis due to the COVID-19 pandemic for over 2 years. Many suffered from a mental health crisis due to mandated lock downs and for some, physical health fell off all together. It’s sad that it took this insane event to make people realize how important mental and physical health and wellness truly are but we say, “better late than never to this party.” Now, health and wellness are at the forefront of everyone’s minds after two plus years of bringing awareness to these topics. People realized how stressed they were in their old “normal” day to day lives with work, life and everything else in between and aren’t planning on going back to that way of life. People now want brands that are transparent about what they put into their products. They want their values to align with what type of impact their products will have on the environment. They want to be sure that what they are bringing into their homes is safe for their families. Today, this is becoming a the major factor in what is driving consumer choices, aside from “price and quality” according to a Media Post article. All brands must embrace this shift in choices by understanding and implementing what their market audience wants when it comes to these things. The health and wellness movement isn’t going anywhere and it shouldn’t. it’s great that this shift in mindset of consumers has happened and it’s an opportunity for every brand to become better.
