Measuring your ad campaign metrics are crucial for your campaigns in order to see what is working and what may need to be adjusted. There is no one size fits all to determine what KPI’s your brand should be using. It will depend on the overall goals of the brand and what the goal is for the campaign. Here are some steps to take when determining what KPI’s to use for your campaign efforts.
Key Performance Indicators
What is a KPI and why do they matter? We keep seeing this thrown around the advertising and marketing world so we thought it would be good to touch base on what they are exactly and why they are important. KPI’s are quantifiable measures of performance in order to gauge progress and insights in particular areas of your business. KPI’s are target that should be tracked because they support the overall goals of the brand through keeping the team aligned, checks on the organization to spot problems, helps allot for adjustments that need to be made if something isn’t working by analyzing patterns and it will hold the whole company accountable. KPI’s are found in every area of a business from finance to advertising campaigns. There are literally so many to list we couldn’t do it all in one article. However, we will list a few for example that pertain to marketing.
