Did you know that it only takes 0.146 seconds for a human to hear and interpret a sound?!? (Business News Daily) When we think of advertising, the first thing that comes to mind is visual, but the sounds in an ad can make or break it. Certain sounds can connect with your audience on an emotional level. Something further, sonic branding is a sound that is associated with your brand. Think of the Netflix sound when it launches. All of you reading this can hear it in your mind right now huh? We can too. Another way to use sound is in a retail environment and is probably the most common. Let’s dive into each a little deeper.