Did you know that, according to Forbes, we are exposed to an average of 6-10 thousand pieces of advertising per day? That is a lot of information and actually our brains only have a scarce number of things that it can take in with attention. This means that as advertisers, we must stand out from a sea of others in order to reach our audiences. Attention economy was coined in the late 60’s by a guy named Herbert Simon. It’s defined as, “a state in which cognitive resources are focused on certain aspects of the environment rather than on others,” according to the American Psychological Association.