Women’s History Month: Women in Advertising, Eliza Jane Nicholson

The first female publisher in U.S. history was Eliza Jane Nicholson. She ran the Daily Picayune from 76’-96’. And when we say that, we mean 1876-1896! Not only was the first female publisher, she owner the entire major newspaper. She moved to New Orleans to become a professional journalist and began working for the Daily Picayune, where she wrote under the name, Pearl Rivers.

Women’s History Month: Women Who Changed Advertising Mathilde C. Weil

It’s hard to believe that the first advertising agency was started by a woman in 1880 but it’s true, despite her not getting credit since she was a woman. The agency was M.C. Weil Agency in New York. In the history books, J. Walter Thompson gets all the credit for starting the first ad agency but this is false. She moved to America from Germany in the early 1870’s and worked as a translator. She spoke English, German, French and Spanish. She later worked as a writer for a newspaper and magazines. This led her into advertising when she began selling ad space for a German newspaper. From there she became a liaison for advertisers and publications as she ran her own agency out of the NY Time Building until she died in 1903.

Friday Fave 7/8/22

We know we’ve been doing a lot of blogs lately on women. With women’s rights issues in American now how could we not? Sorry not sorry but we promise that next week we will switch it up for you. This week’s campaign favorite is on beer. The history of beer that is and how women were involved in bringing it to the United States. Without women there would be no beer! Let’s face it, without women there wouldn’t be a lot of things.