The first female publisher in U.S. history was Eliza Jane Nicholson. She ran the Daily Picayune from 76’-96’. And when we say that, we mean 1876-1896! Not only was the first female publisher, she owner the entire major newspaper. She moved to New Orleans to become a professional journalist and began working for the Daily Picayune, where she wrote under the name, Pearl Rivers.
Notable Women in Advertising: Phyllis Robinson
Phyllis Robinson was born in 1921 and earned her Bachelor’s Degree in sociology from Barnard College. After WWII, she moved to Boston from NYC and started working at Grey Advertising where she wrote fashion ads for Bresnick & Solomont. She was a chief copywriter for DDB in 1949 and was the first ever woman to hold this roll.
Women’s History Month: Erma Perham Proetz
Erma Proetz was the first woman to be inducted into the Advertising Hall of Fame. She was a copywriter, account executive, director, creative vice president and executive vice president, who spent most of her advertising career at Gardner Advertising Company in St. Louis. She received multiple awards for her advertisements in the 1920’s.
Women’s History Month: Women Who Changed Advertising Mathilde C. Weil
It’s hard to believe that the first advertising agency was started by a woman in 1880 but it’s true, despite her not getting credit since she was a woman. The agency was M.C. Weil Agency in New York. In the history books, J. Walter Thompson gets all the credit for starting the first ad agency but this is false. She moved to America from Germany in the early 1870’s and worked as a translator. She spoke English, German, French and Spanish. She later worked as a writer for a newspaper and magazines. This led her into advertising when she began selling ad space for a German newspaper. From there she became a liaison for advertisers and publications as she ran her own agency out of the NY Time Building until she died in 1903.
National Malala Day 2022
Friday Fave 7/8/22
We know we’ve been doing a lot of blogs lately on women. With women’s rights issues in American now how could we not? Sorry not sorry but we promise that next week we will switch it up for you. This week’s campaign favorite is on beer. The history of beer that is and how women were involved in bringing it to the United States. Without women there would be no beer! Let’s face it, without women there wouldn’t be a lot of things.
