We all know by now that content marketing has become the top way to generate more leads, keep reader’s attention, improve loyalty and trust. The list goes on and on. Actually, a stat by demand metric research shows that 86% of businesses use B2C content marketing. As they should, it costs 62% less and the benefits are great (as mentioned above). This being said, there are a lot of content creators out there now so how do you know which one(s) to choose for your brand and its campaigns? There are a lot of things that you should look out for but we’ll list those that we feel are the most important.
Case Study
We love our business and we’d like to think that we are the absolute best in our field. But don’t take our word for it. Here is a client questionnaire review from a previous content creator that we worked with, Jennifer.
1. How did you hear of the brand?
I was contacted by someone with an opportunity to work with Locomotive.
Content Marketing: Self Expression and a Brief History
It can be hard sometimes to remember what life was like before the internet. Some of you reading this may not have even been around for those “prehistoric” days. When we think of content creation our minds go to videos and creators on social media platforms, but there was a time when content creation was something else. Content creation at is core is the ultimate form of self-expression. Before the internet self-expression was embodied through photography, written and spoken word.
Friday Feature
This week our feature is an entrepreneur of Hazel Coffee Co., Hailey Polidori. Her coffee shop is an all mobile coffee bar in Austin, TX. Their mission is to bring creatives and community together. They serve locally roasted beans and offer bookings for events. You can request a quote by clicking the link on their website. Not only does she own this cutting-edge coffee shop, she is a content creator, a photographer and YouTuber. We’ve had the pleasure of working with Hailey and hope to do it again in the future.
Friday Feature
This week we turn to one of our furry friends. Our feature this week is of Max the dog from Vancouver, Canada. This fun-loving pup goes on all types of adventures and is absolutely adorable. We previously worked with his owners to license a piece of content during the COVID pandemic where his owner used him for leg presses while the gyms were closed. Captioned with “Only got to do 2 reps of my 40lb leg presses before my makeshift weight gave up.” What a fun way to get creative with your workouts! Big shout out to them for helping make one of our campaigns fun and exciting!
Friday Feature 10/7/22
We’re taking you to the sunny beaches of your living room. Wait what? That’s right! You heard us. This surf video went viral back in March of 2020 of Sailah Nicol and her brother surfing on the rug in their living room. Their father is pro surfer, Yadin Nicol who is also featured in this video pulling the rug up into a wave. This video is probably up there with one our favorites that we’ve licensed over our years here at Locomotive. Head over to Instagram and show her page some love and support with a follow.
Friday Feature
This week we turn to a producer and director, Christin Baker. She is co-founder of tellofilms.com and proud creator of lesbian content. We worked with her on a Rapinoe spot many moons ago now. It’s our pleasure to showcase her talent. She was great to work with. To read more on the amazing work she produces, visit her IMDb page.
Friday Feature
This week’s content feature goes out to talented movie character, Nick Darnell. We loved working with him to license his dancing video of the #sugechallenge. Not only can he act, he can definitely dance too! As we are watching this video shot in front of a Circle K gas station with the caption, “They kept tryna gas us up all weekend,” you see the gas prices on the sign behind them. WOW! This may give you an idea of how long ago we sourced this video. Give him a follow for fun content.
Friday Feature
This week our spotlight goes out to a fitness trainer, Kari who specializes in women’s weight lifting. Also known as @thedonuttrainer, this Canadian woman is a certified personal trainer and gym owner in Sarnia, ON. It was a pleasure working with this creator on one of our previous campaigns. Her social media account focuses on fitness, nutrition and weight lifting. She posts often about nutrition information, workouts and fitness tips. Give her a follow for healthy lifestyle info and proper workout techniques.
Friday Feature
This is our first Friday content creator feature. We thought it about time to switch it up a bit from our Friday fun favorite campaigns. If you loved it, don’t worry. It’s not gone. Just taking a break for a while. This week’s creator shout out goes to Vibe Salon in Atlanta. We recently worked with them on one of our campaigns helping source content for an Oreo spot. If you live in the Atlanta area you should check them out! It was a pleasure working with them and it seems they do amazing things with hair! Have a great weekend all!
