Go big or go home as they say. Content syndication helps your brand increase its reach to a larger audience and isn’t this the goal of every brand to expand and grow? So, what is content syndication exactly? It’s republishing the same piece of content to one or more different sites. Here’s how it works. Your brand creates original content, such as a UGC commercial on your website. Then, you target other websites and/or platforms that are a good fit for this content as well. You approach them with the opportunity to republish your content on their site. If they agree, then they repost with a source that links back to your website. Now, anyone who visits their site will see your content as well. Distribution networks work with large brands with each content syndication vendor. This means that the pricing structures will vary slightly between them. You can go this route or you can search yourself for particular partners that match your brand. According to HubSpot, you can Google Search for articles that mention: “originally published in,” “republished with permission,” or “originally appeared on.” This way is a bit more time-consuming but good if you’re marketing on a tight budget.