CTA’s are an amazing way to get your audience engaged. Whether on your website, social media, or email marketing, your brand will want to use blunt, relatable, bold, subtle but efficient CTA's that use psychology, funny, and/or are different. Which type you choose will depend on the marketing campaign's goal. CTA’s can take a few different forms. They can be buttons, submission forms, banners, links, pop-ups, and/or slide-ins. When you’re creating your CTA marketing it’s important to know the goals. Think about these questions: